explore the cquniverse.
a world of opportunities.
designed to disrupt the stagnant higher education market. explore the cquniverse was a concept born of a play on words, a push to move forward and the need to stand out from the crowd.
Leading a team of in-house designers we worked with a creative agency to ensure concept work was on brand and to brief. Post concept and TVC approval, the roll-out of the campaign came in-house where I oversaw the delivery of all campaign elements across our design team.
These assets included:
- 10 x Billboards
- Metro Adshels and Walking Billboards
- 50 x Press ads
- 85 x Digital Display Ads inc. MREC, Skyscrapers, Leaderboards
- Digital Press Takeovers
- Web Takeovers
- Spotify, Instagram and Facebook advertising
- Mobile advertising
- Social platform rollout
- Owned platform rollout
- Creation of video and social content
Creative Concept: Nick Pty Ltd
TVC Agency: Breeder
Web Land: FLIP
Campaign rollout: In House
(Main recruitment period 2014/2015 and campaign extension for main recruitment period 2015/2016.)